Venue Certification
Venue Certification confirms that you represent a real venue and unlocks progressively more capabilities as your business identity is verified.
Our goal is to keep demand intelligence accurate while making commercial negotiations more trustworthy for artists, promoters, and venues.
ShowUp is built around commercial collaboration.
Artists, promoters, and venues rely on the information they see when deciding whether to pursue a show.
Certification helps ensure that:
Certification happens in three independent steps. Each step unlocks additional capabilities.
Step 1
Verify that you control your venue's official website.
We provide a unique verification token. You can verify ownership by adding a meta tag to your homepage or uploading a verification file under /.well-known/.
Once verified, ShowUp confirms that you control the website already associated with your venue.
Step 2
Optional
Google Business helps corroborate your public business identity. Although optional, it increases confidence that your venue information is accurate.
Step 3
KYB
Required before your venue can receive money.
ShowUp never performs its own Know Your Business verification. Stripe handles this process securely.
We collect only the information necessary to verify your business and operate the platform.
Website verification tokens are used solely to confirm ownership.
Business verification is performed by Stripe using their secure onboarding flow.
ShowUp does not store identity documents submitted during Stripe verification.
Website verification confirms that you represent the organization behind the venue. This allows us to safely provide access to demand intelligence and commercial collaboration tools.
You can still submit a claim. Claims without an official website may require manual review before access is granted.
You can request a website correction during the claim process. Our team may request additional evidence before updating the venue record.
Yes. After a venue has been claimed, administrators can invite additional team members with different permission levels.
Not every venue maintains an active Google Business Profile. Website ownership is generally sufficient to establish control over the venue.
Many venues simply want access to demand intelligence. Stripe verification is only necessary once money will flow through ShowUp. This keeps onboarding lightweight while ensuring regulatory compliance before ticketing or settlements begin.